As a student, I had the opportunity to develop visual brands for a number of different projects and campaigns. These designs feature simple, flat design and clean typography and were applied online, in print and in outdoor settings.

17% Day

As a student working in the Office of Advancement, I helped launch 17% Day in 2011 to spread awareness about the significance of philanthropy. In the case of Connecticut College, one’s tuition only covers a portion of the academic year, with the remaining portion, 17%, covered through the support of alumni, parents, and other donors. With the theme of “completing the pie,” I designed more than 125 signs featuring different facts about giving or quotations from donors about why they chose to donate.

Campaign Branding

In the Spring of 2012, I ran for the position of Student Government Association Chief of Communications and developed a strategic brand presence to embody the spirit of my campaign. With a consistent theme and image, the A bubble graphic began to appear around campus and around social media.

Project rePLAY

In the Fall of 2012, I spearheaded a campaign to replace and tune deteriorating pianos in dorm common rooms at Connecticut College. By luck, the College was becoming an All-Steinway institution and found itself with surplus, good-quality non-Steinways in need of a home. After garnering over 500 signatures of support, I petitioned the student government to fund the first year of piano moves and tunings, with the hope that a donor may be found to support the project in years to come. This was a collaborative project with the Music Department and Office of Advancement.