Experience

Bisnow Media

Director of product & Operations
New York, NY — 2019 -PRESENT

• Lead Product Development & Deployment: In early days of COVID-19, spearheaded business pivot from live events to virtual offerings. Phase I: Co-developed webinar product offering (500 webinars completed in 6 months) and led analytics reporting and CMS integration. Phase II: Spearheaded vendor selection, development of sales products, internal processes, training and launch of “Digital Summit” virtual event platform. Saved $3M+ of at-risk live event sponsorship.

• Stabilize, Rebuild, Transform At-Risk AdOps: While responsible for delivery of $7.5M digital revenue (87.5% increase YoY between 2018 and 2019) and handling a 31% increase in volume, implemented new technology and process to turn understaffed and ill-equipped department into a thriving, scalable operation. New deadlines, checkpoints and redefined staffing roles have revolutionized AdOps’ accuracy.

• Build, Deploy and Scale Inventory Management/Delivery Tech: Developed an interim inventory management solution to enhance accountability and accuracy, then oversaw the multi-month deployment of an AdBook/Salesforce unified inventory integration. To connect departments, save time and limit human error, led creation of multiple shared tools and databases including EventManager, a cross-team event preparation tool.

• Develop Real-Time Sales Reporting and Management as Salesforce Admin: Develop real-time dashboards, tracking and visibility into the sales pipeline for our 30+ member sales team, CEO and CFO. Notable reporting tools include quarterly goal tracking, inventory availability reporting and tracking of at-risk campaigns. As in-house Salesforce admin, oversaw transition to Lightning, development of custom objects, custom fields and reporting structures, and Salesforce integrations with AdBook, Nintex and DocuSign.

• Centralize Inter-Departmental Operations: Identifying friction between departments over deadlines, unexpected requests and redundant duplication of work, led a team of managers to develop cross-department cut-offs, automate duplicative and manual tasks, while getting buy-in from stakeholders and running training sessions about new processes.

Director of Audience DevelopmenT
& data protection officer
New York, NY — 2017 -PRESENT

• Audience Growth: Responsible for top-of-funnel subscriber base growth (576,000 new contacts in Q3’17-Q2’18); expansion into 10 new markets across U.S., U.K. and Ireland; launch of 15 new digital publications; syndication on Apple News and Flipboard.

  Data Protection: Oversees company-wide GDPR compliance and implementation of data security safeguards; Managed outside audit.

Strategic Communications Consultant

New York, NY — 2016-Present

• Services and offerings, tailored to individual clients, have included marketing/communications staff resource allocation audits, omnichannel content development, capital campaign communication planning, social media audit and management.

  Clients have included Major League Baseball team Tampa Bay Rays, educational institutions Wittenberg University and Rye Country Day School, and tourism bureau New London Main Street.

Time Inc.

Social Media Editor, The Drive
Brooklyn, NY — 2016

• Social Strategy / Growth: Developed and implemented multi-platform social media strategy for new automotive enthusiast publication, increasing site traffic to 2M+ UV/month by adapting editorial content for social, creating experiential content and covering breaking news; Oversaw partnerships with other publications including Fatherly, Sports Illustrated, Entertainment Weekly, People and LIFE.

• Live Content: Established The Drive as a Facebook Live leader within Time Inc, achieving “Tier 1” ranking, alongside the corporation's most established titles: Sports Illustrated, Entertainment Weekly, People and TIME. Produced more than 75 Facebook Live videos from the road and racetrack using professional mobile studio.

International Business Times

Social Media Editor
New York City, NY — 2015-2016

• Leadership / Operations: Established IBTimes as a breaking news and analysis leader focused on global and national economies by developing and launching publication's first 24-hour social media news operation and overseeing social media growth and content strategy; Hired and managed social media team of four, with direct reports in New York and California.

• Audience Growth: Oversaw paid and organic social media content across Facebook, Twitter, Instagram and Tumblr; Managed monthly budget for paid engagement and lead generation campaigns; Grew Twitter audience by 100% to 106K+ in four months, with 4x spike in engagement.

• Editorial/Social Strategy: Crafted social roll-out strategies for major longform stories, investigative reporting and corporate initiatives; supported global newsroom staff of 150 through digital resource training, social media newsgathering and breaking news reporting.

Connecticut College

SOCIAL MEDIA STRATEGIST
New London, CT — 2013-2015

• Content Development: Managed, monitored, curated and developed original content for College’s primary social media accounts; Hired, managed and oversaw editorial, video and photography content creation by 11 interns for enrollment-focused blog; Oversaw content development and approval for 150 satellite social media properties.

• Viral Storytelling: Crafted and launched College’s first experimental viral platform storytelling strategy as Buzzfeed’s first higher education Brand Publisher account.

• Emergency Communications: Assessed and crafted social media strategies and responses to PR opportunities, reputation management issues and crisis management planning.

Education

Connecticut College

B.A., Architectural Studies, Class of 2013
Certificate Program Scholar, Ammerman Center for Arts & Technology